Elegant and Milanese, like saffron
Looking back to discover the future. With Quartieri Cravatte the tradition of a family rise again and challenges the digital world.
To build a Brand in all its aspects, combining all the nuances of a timeless project, classic and modern at the same time.
The city of Milan - with its character and contradictions - is the fil-rouge of the narration, influencing every visual aspect of the Brand.
The dimension suspended between memory and experimentation rules the artistic direction. The invitation is to get closer to what seems unusual and discover its familiarity.
Colors, typography and nice stuff
Canela by Luxtypo
Europa by Luxtypo
Defying the classic e-commerce logic, the website is the Brand showcase. The photos are at the center of the story and guide the user experience.
To enrich the user-experience, the layout offers dynamic elements that emphasize the story and create a trait d'union between the different sections.
In italian tailoring the term "sprezzatura" indicates the natural elegance with which a precious fabrics should be worn. This is why the silks and the wools of the ties are represented by rippled specimens that enhance their qualities.
Each tie is described in every detail, through the history of its creation and technical details that highlight the quality of its crafting.