Quartieri

Product

2018

Elegant and Milanese, like saffron

Looking back to discover the future. With Quartieri Cravatte the tradition of a family rise again and challenges the digital world.

Request

To build a Brand in all its aspects, combining all the nuances of a timeless project, classic and modern at the same time.

Services

Brand Identity
UI/UX design
Visual Design
Development
Photography

Results

The city of Milan - with its character and contradictions - is the fil-rouge of the narration, influencing every visual aspect of the Brand.

Art Direction

The dimension suspended between memory and experimentation rules the artistic direction. The invitation is to get closer to what seems unusual and discover its familiarity.

Colors, typography and nice stuff

Color Palette

Canela by Luxtypo
Europa by Luxtypo

Icons

Website

Defying the classic e-commerce logic, the website is the Brand showcase. The photos are at the center of the story and guide the user experience.

Home page

To enrich the user-experience, the layout offers dynamic elements that emphasize the story and create a trait d'union between the different sections.

Textiles

In italian tailoring the term "sprezzatura" indicates the natural elegance with which a precious fabrics should be worn. This is why the silks and the wools of the ties are represented by rippled specimens that enhance their qualities.