Dear Framelovers, enjoy the view!
Two young brothers launch a challenge to usual eyewear shops, giving life to a brand that is fresh and ready to change the way people look at things.
To design a visual identity suitable for brand communication (both off-line and digital), embodying its renewed values and mission.
We have developed a versatile and complex communication system, able to tell a story in a young and elegant way.
Framour allows you to change your look every day, choosing the perfect mood. The visual identity follows this variety of inspirations combining different visual languages.
Colors, typography and nice stuff
Fabriga by Luxtypo
The online shop is the main point of contact with the Brand. The goal was to develop an effective customer-journey able to fully engage the user in his experience.
The website layout is divided into two parts that, at the time of interaction, gives space to a changing content according to the user's choices.
Each element of the user-experience recalls the world of optics. A filter makes the images unrecognizable, with a surprise effect for the user.
Each pair of glasses is the absolute protagonist of still-life shots. The photography enhances the design and finishes, helping the user in choosing a product so personal and rarely purchased online.