Framour

Product

2017

Dear Framelovers, enjoy the view!

Two young brothers launch a challenge to usual eyewear shops, giving life to a brand that is fresh and ready to change the way people look at things.

Request

To design a visual identity suitable for brand communication (both off-line and digital), embodying its renewed values and mission.

Services

Brand Identity
Packaging
Photography
UI/UX design
Visual Design
Development

Results

We have developed a versatile and complex communication system, able to tell a story in a young and elegant way.

Art direction

Framour allows you to change your look every day, choosing the perfect mood. The visual identity follows this variety of inspirations combining different visual languages.

Colors, typography and nice stuff

Color palette

Fabriga by Luxtypo

Nice details

Website

The online shop is the main point of contact with the Brand. The goal was to develop an effective customer-journey able to fully engage the user in his experience.

Split layout


The website layout is divided into two parts that, at the time of interaction, gives space to a changing content according to the user's choices.

Seeing through


Each element of the user-experience recalls the world of optics. A filter makes the images unrecognizable, with a surprise effect for the user.

Each pair of glasses is the absolute protagonist of still-life shots. The photography enhances the design and finishes, helping the user in choosing a product so personal and rarely purchased online.

Credits

Client:
Framour

Field:
Product

Website

Services:

Branding
UI/UX design
Visual Design
Development
Photography